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Researchers from the Rudd Center for Food Policy and Obesity at Yale University recently compiled television and Internet marketing data to examine children's exposure to cereal advertising (Cereal Facts Report).
Not only is cereal the food category most heavily advertised to children, but the least healthy cereals are the ones marketed most aggressively. Children aged 2 to 5 years see an average of 507 cereal ads each year. In addition, cereal makers interact with children through online video games based on sugary cereals. One website reportedly receives more than 750,000 new visitors younger than 18 years every month.
Cereal makers are trying to make their products healthier by reducing calories, fat, and sugar, and by adding fiber and vit…