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In 2006, food companies spent US$195 million on point-of-sale advertising to children and adolescents, often by using cross-promotions (agreements with other companies to promote each other's products) with licensed television or movie characters, sports teams, athletes, and theme parks. Research also shows that many parents spend more money when shopping with their children than when shopping alone. Therefore, in-store advertising can be a powerful means for food companies to promote unhealthy food to children.
On three occasions in February 2006, 2007, and 2008, researchers visited a large supermarket chain and purchased all food products with cross-promotions. The target audience for each promotion was identified as preschool (≤6 years), …