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Despite the indisputable benefits of childhood vaccination, up to 15% of parents choose to delay or refuse vaccines for their children. A factor contributing to the hesitancy about childhood vaccination is that parents who seek to educate themselves about the issue often find misinformation about vaccine safety, efficacy, and necessity on social media.
To determine if a novel approach to using social media can improve rates of early childhood immunization, investigators conducted a randomized controlled trial involving 1093 pregnant women from a single healthcare organization. The participants were randomized 3:2:1 to receive vaccine information from a website with an interactive component (VSM), vaccine information from a vaccine website wi…