Rapid judgments of competence predict the winner.
How do we decide whom to vote for? In previous research, subjects’ rapid judgments of faces of U.S. congressional candidates predicted the winners, regardless of political party. The researchers have now extended their study to examine the effect of even quicker judgments of competence.
The participants were 120 Princeton University undergraduates asked to judge the faces of the winners and runners-up in 89 gubernatorial races. After looking at face pairs for 100 milliseconds, 250 milliseconds, or no time limit, subjects had to pick the more competent candidate and rate each candidate’s competence on a 9-point scale. If participants recognized either candidate, the result was not analyzed. Results did not differ significantly by the time con…
Reviewing Author
DisclosuresRoyaltiesTextbook of Traumatic Brain Injury, 2nd and 3rd editions
Editorial BoardsUpToDate; Journal of Neuropsychiatry and Clinical Neuroscience
Leadership Positions in Professional SocietiesNorth American Brain Injury Association (Board Member); National Institute on Disability, Independent Living, and Rehabilitation Research (Chair of Data Monitoring Safety Board for study of donepezil on cognition after traumatic brain injury)
DisclosuresRoyaltiesTextbook of Traumatic Brain Injury, 2nd and 3rd editions
Editorial BoardsUpToDate; Journal of Neuropsychiatry and Clinical Neuroscience
Leadership Positions in Professional SocietiesNorth American Brain Injury Association (Board Member); National Institute on Disability, Independent Living, and Rehabilitation Research (Chair of Data Monitoring Safety Board for study of donepezil on cognition after traumatic brain injury)