E-Cigarette Television Advertising to Youth

A broad television advertising campaign that is estimated to have reached 24 million youth will likely increase use of e-cigarettes.

Sales of e-cigarettes in the U.S. have doubled every year since they were introduced. As of 2012, an estimated 1.8 million middle school and high school students had ever used them. Nearly 10% of young e-cigarette users have never smoked traditional cigarettes. These researchers assessed trends in exposure to e-cigarette television advertising among youth (ages 12 to 17) and young adults (ages 18 to 24) from 2011 to 2013.

During the study period, exposure to e-cigarette commercials increased 256% among youth and 321% among young adults. One brand (blu eCigs) accounted for about 80% of all exposures.

Reviewing Author

Louis M. Bell, MD

Disclosures

Grant/Research SupportNIH Institutional Clinical and Translational Science Award; Agency for Healthcare Research and Quality National Center for Pediatric Practice Based Research Learning; Patient-Centered Outcomes Research Institute

Editorial BoardsCurrent Problems in Pediatric Adolescent Healthcare

Leadership Positions in Professional Societies College of Physicians of Philadelphia (Board of Trustees)

Louis M. Bell, MD

Disclosures

Editorial BoardsCurrent Problems in Pediatric Adolescent Healthcare

Leadership Positions in Professional Societies College of Physicians of Philadelphia (Board of Trustees)

E-Cigarette Television Advertising to Youth

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Reviewing Author