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The Centers for Disease Control and Prevention has developed and disseminated nine messages that physicians can use in encouraging parents to accept human papillomavirus (HPV) vaccination for their children. In the current study, researchers developed six briefer versions of these messages and surveyed 1518 parents and 776 physicians (pediatricians and family physicians) to determine which would be most persuasive. Results show the following:
Of the brief statements, “I strongly believe in the importance of this cancer-preventing vaccine for [child's name]” was most often found persuasive by parents (64%) and physicians (69%), followed by “[Child's name] can get [anal/cervical cancer] as an adult, but you can stop that right now. The HPV vac…