What Makes Tweeting at Infection Control Conferences Go Far?

The online news and social networking platform Twitter, launched approximately a decade ago, now has more than 300 million users worldwide. Tweeting (posting 140-character messages, including “retweeting” someone else's message to the user's own audience) can be an effective way to move information from inside a conference to a broader audience. To study tweeting activity, topics tweeted, and predictors of retweeting at three infection control conferences (the U.K. Infection Prevention Society, Federation of Infectious Societies/Hospital Infection Society, and Australasian College for Infection Prevention and Control meetings) and an infectious diseases conference (IDWeek), investigators from the U.K. and Australia analyzed 23,718 tweets id…