Nudging Our Way Toward Better Influenza Vaccine Uptake

Text-based electronic nudges emphasizing the benefits of influenza vaccination might serve to increase uptake.

Although influenza vaccination may reduce the risks associated with cardiovascular events in patients with underlying cardiovascular disease (CVD), uptake of influenza vaccination in this group is inconsistent. In the NUDGE-FLU trial (Nationwide Utilization of Danish Government Electronic Letter System for Increasing Influenza Vaccine Uptake), Modin et al. examined whether the Danish mandatory electronic letter system (i.e., behavioral nudges) could increase influenza vaccination rates in people aged >65.

Among 964,870 participants, 27% had underlying CVD. Compared with usual care, an electronic letter highlighting cardiovascular benefits increased vaccination rates in those with and without CVD (absolute increases, 0.60% and 0.98%, respecti…

Reviewing Author

George Sakoulas, MD

Disclosures

Consultant/Advisory BoardParatek Pharmaceuticals; Nestle Corp.; AbbVie; Shionogi

Speaker’s BureauAllergan/AbbVie; Paratek Pharmaceuticals; Nestle Corp.

RoyaltiesUpToDate

Editorial BoardsAntimicrobial Agents and Chemotherapy; Open Forum Infectious Diseases